Zeelandia enhances customer experiences with AI-driven recommendations

Founded in 1900 by the Dutch Doeleman family, Zeelandia Group has become a global player in the bakery ingredients business. Today, 3,200 employees worldwide are dedicated to developing products tailored to local tastes and needs – with operations in over 30 countries and sales in about 100 countries.

Zeelandia is feeling the pain of the uncertainty of the global supply chain; therefore, it is critical for the company to strengthen relationships with customers and differentiate to negate alternative buying channels. Fortunately, Zeelandia moved to Infor CloudSuite Food & Beverage in 2017 and leverages the power Infor's platform technology to explore a wealth of data to improve the business and better serve customers. With integrated Infor AI services, Zeelandia is able to augment more accurate and timely recommendations for products and pricing, keeping customers loyal and happy.