Every square foot of space in a hotel location has value. This means guest rooms, of course. But it also means events spaces, either those that are designed for specifically for events and meetings or ones that could be adapted creatively. How do you attach a value to these kinds of spaces? What factors should be considered in setting KPIs that help to establish a vision for what success should look like? Here are some important ways that an advanced revenue management strategy and solutions can shape a more intelligent approach to addressing these questions.