Japan’s Atena Corporation Builds Business Platform with Infor on AWS to Support Growth in Logistics Services

Utilizing rich functionality of Infor WMS for self-driven digital transformation – rebuilding business process and reducing TCO

TOKYO – 22 April 2021 – Infor Japan KK, the Japanese subsidiary of Infor, and Atena Corporation, Japan's leading provider of direct marketing and outsourcing services, today announced the go-live of Infor Warehouse Management System (WMS), implemented on Amazon Web Services (AWS) cloud environment. Atena has developed a digital transformation (DX) platform for supporting its growth in logistics, which has the flexibility to handle rapid growth in transactions that triples in amount during peak periods, and possesses functionalities required for its new businesses — such as B2C (business-to-consumer) and 3PLs (third-party logistics) in specific industries. The Infor solution is fully operational in Atena's distribution centers across Japan.

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As part of its business expansion plan, Atena has been developing outsourcing business in direct marketing since its establishment in 1968, focusing on mailing, logistics, and contact centers. Atena operates logistics services from logistics sites in Japan that measure over 33,000 square meters in total, distributing more than 5 million packages of mainly B2B sales promotion materials every year. Although Atena has been using a logistics services platform since 2009, the system became “locked in” with repeated customizations, and this impacted the ability to scale the system for performance improvements and the enhancement of functionalities.

After evaluating more than 10 warehouse management systems, Atena chose to replace its legacy system with Infor WMS, to support its focus business areas in D2C (direct-to-consumer) and 3PL in specific fields. Infor WMS is built on the AWS cloud environment to reduce operational and maintenance costs, while providing scalability to handle logistics transactions that fluctuate greatly between busy and slow seasons.

Digitization through Infor WMS has also enabled standardization across the company’s logistics operation, which together with other benefits such as improved processing performance and reduced operation and maintenance costs through migration to the cloud, resulted in reduced labor costs and total cost of ownership (TCO). The logistics services team at Atena has been actively involved in this project from the start, reducing large customizations and building an operations system without delegating externally through the rich functionality of Infor WMS. Going forward, Atena plans to continuously expand its initiatives to promote DX by using Infor WMS, which will include rebuilding business processes with robotic process automation (RPA).

“To achieve our mission of providing various support for every need of our customers, we have to drive digital transformation with a sense of urgency without relying on external resources,” said Yoshiaki Taniguchi, Atena Corporation operation officer and general manager of Digital BPO Service Department. “By building a cloud-based Infor WMS roll-out with rich functionality specialized by industry, we are able to focus on new initiatives that lead to business growth while improving business operations, and we can accumulate in-house knowledge and continue our transformation.”

About Atena Corporation

Founded in 1968, Atena Corporation’s corporate philosophy is to be a reliable messaging company that continues to be chosen by clients. As a total outsourcer in the direct marketing field, Atena operates a range of businesses for planning and execution of direct mail delivery, logistics, contact center, data digitization and on-demand printing services.

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Media contact
Phyllis Tan
Infor Asia Pacific
phyllis.tan@infor.com
+65 9799 9133