The foundation of our culture

Have the courage to always act with integrity. Integrity guides us to do what is right, be honest, honour commitments, and take responsibility for our mistakes. Courage is necessary because doing the right thing is sometimes difficult. 

Act with proper regard for the rights of others, especially regarding safety and the environment. Comply with all laws and regulations. Stop, think, and ask.

Identify and pursue new and better products, services, and ways of doing things. Create cycles of mutual benefit – and close the gap between what you are and what you could be accomplishing. 

Transform yourself and help the company and others to do the same. Develop the visions, strategies, capabilities, products, and services that will enable us to satisfy unmet needs and create superior value.

Seek and acquire the best knowledge from any and all sources that will enable you to innovate and improve results. Share your knowledge proactively. Provide and solicit challenges consistently and respectfully.

Be humble, intellectually honest, and deal with reality constructively. Develop an accurate sense of self-worth based on your strengths, limitations, and contributions. Hold yourself and others accountable to these standards.

Treat everyone with honesty, dignity, respect, and sensitivity. Include and embrace different perspectives, experiences, aptitudes, knowledge, and skills in order to leverage the power of diversity.

Be all you can be. Identify, develop, and apply your gifts and passions so you can best contribute in ways that are most meaningful to you. Be a lifelong learner.